Site Classification in Wix

Who are our users? How to look at them holistically and not at the users of a particular product, one of many?

Industry or category? How is it different from business type? Data science model or self declaration? Is it really valuable information in my analysis? Can I use the segmentation on trends or only snapshots?

To use something effectively, we need to understand it.

In this session we will learn about the logic behind the new site classification, how it works and how it can impact our products and business through analysis. We will also share some best practices, relevant tables, and exercises.