A/B Testing - What to Do When Things are not as Expected

Have you ever been in place, where you got something unexpected in your AB test results which you can’t explain? Why were you loosing or winning? Why did a KPI increase? Have you ever been struggling with a question on what to check next?

In this session, using a lot of examples, we want to show several ways on how to do an AB test post analysis and hope to give you some ideas for your next challenging moment.